Battaglio’s fruit for living
Since 1972, Battaglio has been committed to bringing the best possible fruit to the table of Italians, through a journey of quality, experience, and collaboration.
With 50 years in business and expanding its horizons to beyond Europe, the company can boast of growth that has occurred in every field, with the goal of gradually building a project of vertical integration. At the heart of the brand’s philosophy is the quality offered, which is based on the values of transparency, consistency and enthusiasm. This is why we can see the company also committed to the environment, claiming to be sustainable by nature but above all undertaking significant collaborations to reduce food waste.
The essence of its work is precisely to enhance what we already have: we are talking about all the fruits that the earth offers us.
Essence of our work, on the other hand, is to give even more strength to a project like Battaglio’s, realizing a targeted creativity that goes to position the brand as a player that focuses on the positivity and cheerfulness.
From the land to the table, via RBA Design
The corporate storytelling developed for Battaglio is a tale based on images and chromatics particularly vivid: this best captures the typical sunniness of the products of reference, going to outline a real creative world made of lightness and taste, inviting to discover the fruit journey proposed by the brand.
The path related to the development of the brand visual identity went through numerous touchpoints, ranging from packaging to the website. A 360-degree food design project, where at the center we find some cute brand movies whose protagonist is the avocado. The desire to focus on this fruit resulted in RBA Design making a series of commercials creating small and engaging characters. In this way, the avocados featured become testimonials for the fruit.
Different stories related to the world of cinema and sports thus go to enhance the products offered and in parallel the Battaglio brand, including through closing lines that echo the cheerful and light tone of voice.
Thanks to communication and design tools such as the brochures created, it was possible to let people touch hand all the quality of Battaglio.
Indeed, the main goal was to become top of mind in this market category, now in great expansion, by communicating fruit to be experienced just as a natural vitality to be nourished by, to be shared at any time of the day and in any season of the year.
