Located in Terranova dei Passerini, in the lower part of the Lombardy region, Cascina Biraga is a family-run business that’s been going strong for five generations. And that’s precisely because of this intergenerational passion and expertise that Cascina Biraga is proud to be able to say that it produces the best ice cream in Italy (Gambero Rosso 2022 winners, and Gambero Rosso 2023 winners for the cream flavor section).
But there’s more to Cascina Biraga than just delicious ice cream. The company also offers a wide portfolio of farmhouse dairy products, including fruit sorbets, cheeses, desserts, and yoghurts.
The secret of Cascina Biraga’s quality lies in the working method, as it pays particular attention to the entire supply chain – from the selection of the best milk to its processing in the farmhouse, using an artisanal method that preserves all the quality of the raw materials.
From here, in 2009, a yummy, healthy ice cream was born, made the traditional way, with a lot of experience and passion.
Being creators of genuine and superior-quality products, Cascina Biraga approached RBA Design with a project that aimed to transfer the values of craftsmanship, goodness, and naturalness into its new packaging identity.
To do this, the first step was the restyling of the institutional logo. The new brand recalls the previous one due to the shape, but makes the name more impactful and enriches it by inserting information that conveys heritage and quality, such as the date of foundation and the claim “Il Buon Latte“, to reiterate the specific positioning of the Cascina.
Specifically for the ice cream line, the logo differs from the mother brand because the claim becomes “milk ice cream” (“Gelato di latte”). A varied color palette has been created to define the flavors, helping to convey liveliness to the packaging expression in balance with the natural color of the jar.
The jars come with a kraft cardboard color code which is representative of the new identity as the most characterizing element to convey the above values, proving at the same time differentiating compared to competitors, and with a big visual impact on the shelf.
A kraft tone was defined as the color for the jar, recalling the values of craftsmanship, the quality of the product, and the sustainability of the technical packaging, made entirely of paper.
