When goodness is synonymous with passion
The story of Agricola Don Camillo began in 2005, thanks to the determination of a group of producers who began their business by producing and selling melons and watermelons.
From this moment, the offer gradually expanded with citrus fruits, pumpkins and the strength of as many as 60 producers, meeting all the demands of Italian and foreign customers.
What motivates the company is first and foremost respect for nature, which translates into a great commitment in sustainability, also given by the proposal of 0-residue products: healthy, nutritious but above all good to taste. Collaborative spirit, passion and specific technical skills make Agricola Don Camillo an organization of producers of the highest quality.
Such a genuine and ambitious project naturally needs communication carried out by brand specialists that is able to convey all the goodness that distinguishes the products of reference. This is through a tone of voice that does justice to the company’s name and that is both at the same time current and fresh.
A design with an Emilian soul
Blessed be the fruit! And blessed be the design that gives even more strength to brands.
Like the work conceived by RBA Design for Agricola Don Camillo, which saw the team engaged on all brand touchpoints, both at the brand identity and communication levels.
From the restyling of the logo and the development of the payoff, through web and social content to the to the application of the packaging image, the main objectives were as follows: to create a strong identity in a typically unbranded market such as the fruit and vegetable market and being able to elevate the perception of the brand itself, associating it with a more institutional and concrete.
An attempt was therefore made to give more solidity and consistency to the brand, while maintaining that character of sympathy proper to the territory and the history that substantiates it.
The project designed by the agency aimed to transfer all the Emilian soul of Agricola Don Camillo, creating a communication that precisely recalled the imagery of Don Camillo and Peppone: a snapshot of postwar Italian rural society. Genuineness is in fact a transversal value in all the work, which consists of different phases such as that of the campaign advertising on social media.
Here, product photographs and illustrations give life to posts with a light tone of voice and equally sympathetic, with a color frame in line with the brand visual identity.
The product also becomes the protagonist in the commercial dedicated to Melone Mantovano I.G.P, where the consumer, simply through the smell of the fruit, travels dreamily through fields and enters, lightly, the elegant Ducal Palace, to finally find herself together with a company of friends, with whom she shares the goodness of this product. The entire project designed by the agency is a true real plunge into authenticity and creativity. All this is done to strengthen brand credibility and at the at the same time give freshness and dynamism to this company with a unique flavor.
