BEYOND COMFORT
Since 2016, we have collaborated with the World Fair of Living Comfort in the development of the design concept and all the communication materials that support the biennial event.
A commitment that sees us involved in the visual interpretation phase of the development of the positioning of the fair itself, in line with the rapid change in technologies and trends in the world of living comfort.
The 2024 event is built on the concept of BEYOND COMFORT to underline MCE’s intention to go beyond the product and become a solid point of reference for the global market of innovation, sustainability, and energy efficiency.
The three pillars therefore represent the concept of the new key visual and are developed in a detailed editorial plan that we are building together with the MCE’s digital team on its main social channels.
In the preparation phase for the event, scheduled for March 2024, we accompany the marketing activity of the fair with communication activities (video making, social media, press) to support the various conferences.
