DIRECTLY FROM THE CENTURIES-OLD OLIVE TREES OF THE UCCELLINA PARK
Antico Frantoio del Parco is an oil mill in Alberese, near Grosseto, in the heart of the Maremma region of Tuscany. Its location – the stunning Uccellina Park – offers easy access to more than 700 olive trees.
The Uccellina Natural Park is a place of extraordinary charm and value, located at the center of an area dedicated to the cultivation of olive trees, an iconic environment for ecosystem conservation.
This place and its very name are so powerful that they do not require any bucolic representations, which are so often used by those who cannot boast such high-quality origins.
Only great oil can be born here: traditional, authentic, and reliable, just like Chico Mendes, the association at the heart of its production and marketing.
This is where the brand’s new identity originates: the uncontaminated territory of the Uccellina Park.
A clear and evocative identity that expresses itself using premium language and through a fresh packaging system which is then declined in the variants of flavored oils and limited editions.
Speaking of the latter, in 2021 Olio del Parco launched a limited edition to mark the 700th anniversary of the death of Italy’s Great Poet, Dante Alighieri. It did so by using a passage from the Divine Comedy in which Dante expressly mentions the place of production, between Cecina and Corneto: a place of wild, harsh, and mysterious nature, as unique as the oil that comes from it.
CREATIVE PROCESS
The label, inspired by the illustrations of the famous Gustave Dorè, reproduces – with a unique and embellished finishing – the Divine Comedy scene, further strengthening the powerful and authentic bond between the brand and the territory.
To create the new label, the agency was inspired by a specific cantico from the Divine Comedy and by some illustrations reproducing The Harpies.
The text mentioning the Maremma region appears in the XII Canto of the Inferno, where Dante compares the forest of suicides to the tangled forest of the Maremma (between Cecina and Corneto, today’s Tarquinia).
