This week we remain on the topic of the value of Italian brands but this time with a different perspective: how the use of color allows us to communicate, quickly and effectively, positioning, history and proximity to a territory. Think, once again, of our sporting champions in Beijing. For all of us, they are the blues, identified by a color that smacks of belonging, that makes us proud.
In branding, color is among the main identifiers of a brand; moreover, it carries with it a message that helps
to define the positioning of the product, speaking directly to the target audience. An example of this is the case history of Maestro Massimo, a line of baked products which, through a broad chromatic journey, tells an Italian story to an international audience.
The play of colors by Maestro Massimo
The added value of Italian taste was the winning card of the “Maestro Massimo” project, conceived by Massimo Sanges with the support of RBA Design, for the creation of the general brand identity.
A range of baked products that are proposed to the market with the positioning of quality, taste and Italian variety, supported by an identity which, in words and images, immediately evokes our unique know-how (which is mainly a know-how ). Exalting the territory, the history, the product, in short the Italian excellence, making pleasure accessible to everyone, with packs that tell, through a chromatic journey, the history of our regions and our peculiarities.
Through the colors of Italy, we rediscover unique landscapes and products, as authentic as their extraordinary country of origin.
In the packs of the I Colori line by Maestro Massimo – which refer to Italian squares, the territory, conviviality, the hills, the sea – we will find the blue to evoke Naples, the scorched earth of Siena and the pink of the Dolomites, to enhance the nature of Italian landscapes. . Each color has the role of telling and representing a line of baked products, for breakfast or snacks, in a journey that tells the story of our peninsula and its face, enhancing the value of regional traditions.
