Website, blog and social channels for the debut of the first Personalized Plan designed by the Giuliani pharmaceutical company.
Launched on the market these days is Nutrivel, the first personalized plan of probiotics and natural active ingredients to improve daily well-being from the historic pharmaceutical company Giuliani. An important entry into the health and well-being segment, accompanied by RBA Design which manages the touch points and digital contents of the new brand, and which was responsible for the study and management of the various digital touchpoints.
The development of the product starts from the consideration that, in the process of improving one’s daily well-being, individual characteristics have a decisive role. Hence the need to develop tailor-made solutions by analyzing a person’s specific microbiota combined with their lifestyle and eating habits. Developed by the Giuliani Research Team on the basis of consolidated knowledge of medical and nutritional science, Nutrivel is a system based on the selection of 17 active ingredients chosen for their effectiveness profile and divided into five areas of intervention which represent the fundamental areas of human health: energy, mood and concentration, defenses, metabolism and digestion, vitality and longevity.
The choice path takes place via the website www.nutrivel.it, created by RBA Design as a gateway to the Nutrivel world: a user friendly site, which guides the consumer in every step starting from filling out the diagnostic questionnaire up to the identification of your specific plan. The graphics, simple, immediate, easy to understand, create a navigation path that allows you, step by step, to learn how the Nutrivel personalized plan works. The choice of colours, the visibility of information, the texts: everything helps to guide the consumer through a digital experience that leads him to obtain the ideal personalized plan. . Also on the site you can follow a video tutorial that explains, in an immediate and simple way, how the program works, how to fill out the questionnaire to identify your specific needs and the characteristics of the two plans, Basic and Advanced. At the end of the questionnaire, to finalize the purchase you will be redirected to the Farmaè website, Nutrivel’s exclusive partner and one of the main e-commerce sites in Italy in the Health and Wellbeing market. A dedicated personal area on the Nutrivel website will also allow you to monitor your progress. Also within the site, a digital magazine has been developed, which hosts ad hoc content created by a team of scientific journalists, who delve into issues related to the microbiota and the various aspects of well-being, lifestyle and health.
Nutrivel’s communication plan is completed with the activation and management of social channels, Facebook and Instagram, with the creation of ad hoc contents that can put Nutrivel in contact with the different targets, while at the same time relaunching the articles published in the magazine . Finally, the agency followed the development of presentation materials such as a dedicated leaflet and couvette.
