A 360° restyling for Oleificio Angelo Coppini that starts from the definition of a new positioning strategy, lands on the restyling of the logo and packaging, to get to intervene on communication and digital materials.
The repositioning project is based on the “Carattere umbro” concept, capable of conveying the values of authenticity, sustainability and quality that the company expresses and that has guided the internal evolutionary process of the brand.
First and foremost, work was conducted on the logo, but the most incisive intervention was carried out on the packaging identity of the entire wide range of products (retail market, ho.re.ca and food service), characterized by an illustrative treatment with a vintage and deliberately evocative style, which becomes a connotative and distinctive element not only of the identity, but also of the entire brand communication to best express precisely the concept of “Carattere umbro.”
All this is consistent with the particular bottle, the “gallone,” a distinctive element of the brand.
