RBA Design presents the packaging design of the new EnerZona Care line, designed and developed by Enervit.
A new “all in 1” integration concept designed to support nutrition and respond to various female needs such as daily well-being, personal care, beauty and diet support.
An immediate and credible tone of voice and an eye-catching visual distinguish the 4 products in the line: Daily Mix, Depure, Beauty and Diet.
The result is a range with a premium and elegant style, which maintains the link with the Enerzona brand, to reassure the target on the benefits and quality of the product, but which at the same time lives on a different, refined and differentiating visual identity that reinforces its positioning in the high end of the food supplement market.
THE OBJECTIVES OF THE PROJECT
1 KEEP IT RECOGNIZABLE
Maintain a family feeling with the EnerZona brand but, at the same time, create a new identity capable of expressing the different positioning.
2 FOCUS ON POSITIVE WELLBEING
Speaking to a specific and targeted female target, whose objective is to take care of themselves at every moment of the day in a simple and tasty way.
3 PREMIUM IS BETTER
Communicate the multiple benefits of the products clearly and with a scientific basis, to meet all expectations, even the highest.
4 MAKE IT SOCIAL
Make the new line cool and trendy, so that it can be shared better on social media and also approach a younger target.
