TENUTA MUSONE
The estate, entirely located in the municipality of Cingoli, is nestled in the southernmost area of the production area of Verdicchio dei Castelli di Jesi Doc Classico.
The choice to grow exclusively native vines – the white and versatile Verdicchio and the red Montepulciano – reflects the desire to transfer the territory into the bottle: its beauty and naturalness expressed through a simple and always elegant style.
The estate extends over several hectares, but the vine grows only on the most suitable lands selected by the Darini family with respect for biodiversity and the characteristics of the soil.
The important rebranding work aimed precisely at conveying, with elegance and simplicity, the strong authentic belonging to the Marche area of Castelli di Jesi, where beauty and naturalness meet ancient stories.
The brand, first of all, acquires a strong visible sign, an expression of history revisited in a modern key; the brand is a transversal element across all labels, making the wines of the cellar immediately recognisable. The labels acquire a simple and elegant language, best representing the characteristics of the wines and their stories.