RIRÒ, THE LATEST BORN FROM CASA BARBANERA, THE TUSCAN CELLAR OF THE IWB GROUP.
A Rosso Toscana IGT wine which, thanks to its freshness and liveliness, lends itself to various drinking occasions and is also designed to be drunk cold, with ice, or served in creative cocktails as an aperitif.
We worked on creating a brand identity capable of expressing this new Tuscan way of drinking, renewing the concept of red wine and bringing the Tuscany of wine closer to new consumption opportunities, without losing sight of the authenticity and characteristics that make Tuscan wines unique. For identity and design we therefore worked on three levels: clarity on the product and its positioning, ability to differentiate itself from the world of wine and ability to surprise and arouse curiosity. We focused on the recognisability of the new brand through the colors and visual impact, a bottle that wants to represent a new way of drinking wine, ideal with ice, young and sunny, perfect for Gen Z.
