Cascina Biraga is a family-run business which, in Terranova dei Passerini (LO), thanks to the experience of 5 generations, produces what it is proud to define as the best ice cream in Italy… and it doesn’t just make ice cream but also cheeses, desserts and other milk-based products.

The secret of Cascina Biraga’s quality lies in the working method, the attention to the supply chain, from the selection of the best milk to its processing in the farmhouse, an artisanal method that preserves the quality of the raw materials.
From here comes a delicious, healthy ice cream, made like it used to be.

Goal of the project

Transferring the values of craftsmanship, quality and naturalness into the new Cascina packaging identity.
The kraft cardboard color code represents the most characterizing element in the new identity to convey the company’s values, while at the same time differentiating it from competitors and having an impact on the shelf.
The new brand recalls the previous one, but makes the name more visible and inserts important textual aspects such as the date of foundation and the claim “Il gelato di latte”, to reiterate the specific positioning of the Cascina.
A varied color palette has been created to define the flavours, helping to give liveliness and flavor to the packaging expression in balance with the natural color of the jar.