The new identity winks at the idea of consumption with family or friends, easy and relaxed.
On the pack remains Captain Findus, reference for consumers, which seems to invite people to sit down and calmly enjoy all the new proposals.
The new Findus Fish Bar logo is just reminiscent of the sign of a club and also the image of the products, proposed as at the time of service with nice and colorful napkins, entice the consumer to taste, as long as in moments of conviviality and informality.
The packaging, simpler and more modern than in the past, focuses on communicative immediacy, on the desire for everydayness well expressed by the inclusion of the wooden table and basket.
A note of warmth that attracts the consumer right from the shelf view.
