RBA DESIGN OPENS TO THE ARAB MARKET
Fuchsia is the first project that marks RBA Design’s entry into the Arab market and the opening to a new world, which knows how to recognize and appreciate the creativity and taste of Italian design. The Arab market counts almost 40 million consumers with a GDP growing by 8%. A collaboration born from a meeting at the 2024 edition of Gulfood with far-sighted people, capable of recognizing skills and looking ahead to the development of their business.
Fuchsia is today a leading company in production and distribution based in the city of Al Hasa in the Kingdom of Saudi Arabia. Production focuses on a quality assortment of the best types of bakery, bread, croissants, sweets and pastries etc. sold on the main markets of the Persian Gulf.
THE PLEASURE OF TRADITION
The packaging design activity developed by RBA Design focused on the launch of a new bakery product, pound cakes, which open up a new category of products for the company, targeting families.
The result is a pack with clean but captivating graphics, which recalls the classic style of tradition and highlights the product and its consumption occasions.
