APEROL SPRITZ, THE ICONIC ITALIAN APERITIF, BUT READY TO SERVE
Aperol Spritz Ready to Serve is an exceptional premixed cocktail made with the highest-quality ingredients, designed to replicate the unmistakable sweet and sour taste, freshness, and vibrant color of Italy’s number one cocktail*.
It has been relaunched with a new identity and a renewed glass shape to convey the idea of a “perfect serve”, even in the most spontaneous and unplanned moments. It is the perfect solution for when you have very little time, but don’t want to give up on an aperitif served just like at the bar.
The new packaging design aims at increasing home consumption while also reaching different types of points of sale, where it might not always be possible to guarantee a cocktail made on the spot but the consumer still wishes to enjoy the typical bar service format (pouring the liquid into the glass).
The new, elegant glass recalls the mother brand thanks to its shape and a very strong design concept focused on the brand’s signature glass, the chalice, represented centrally and embossed in the glass, to strengthen the moment of the Italian aperitif.
Every single bottle ensures that one of the world’s most famous cocktails can be easily poured, served, and enjoyed during unexpected moments of joy. Thanks to this packaging restyling, Aperol Spritz Ready to Serve increases its perception in terms of premiumness and differentiates itself from its category competitors.
The new bottle, in its 20cl format, conveys the magic of the Aperol aperitif experience and replicates the sensations evoked by a freshly assembled Aperol Spritz. Featuring Aperol’s secret and unchanged original recipe, each bottle contains the unmistakable orange Italian aperitif.
Aperol Spritz Ready to Serve thus becomes the protagonist of the shelf, thanks to a secondary packaging that portrays the signature glass of Aperol Spritz in its ready-to-drink version resting on an orange background and enticing the consumer to enjoy an aperitif.
*Source: Doxa – based on cocktail consumption in the past 3 months, overall and during the aperitif, within a list of 34 cocktails. Research conducted in April 2023 among a sample of 1,802 alcoholic cocktails drinkers in the past 3 months, aged 18-55 y.o.
