RBA Design was entrusted with the design of the rebranding of a historic Made in Italy coffee brand: Caffè Corsini. . The company, founded in Tuscany in the 1950s by Corsino Corsini, has always been a protagonist in the world of coffee over the years. Some key moments in its history, such as participation in the Sao Café Consortium in the 1970s, the marketing of the first DOC coffee in 1987, the proposal of the first filter coffee in the 1990s, created in agreement with Melitta, and again in the 2000s the foundation of the first coffee Academy and the evolution towards green production.
At the end of 2021, Caffè Corsini signed an agreement with the German Melitta group, with the aim of increasingly spreading the quality of Made in Italy coffee throughout the world. On the basis of this partnership, the Melitta Group acquired 70% of the shares of Corsino Corsini S.p.A.
A new era therefore begins for the Tuscan company, as always attentive to changes and market trends.

The new brand strategy designed for international markets and the consequent rebranding of the entire product line is part of this direction, which Caffè Corsini has chosen to entrust to RBA Design, an agency with long experience in the valorisation of brands in the food & beverage world.
The rebranding project, entrusted to the agency team, will be led by Carlo Aliverti.