AGILE PACK TEST model for a winning pack

Packaging is one of the primary communication tools for a product brand. From its first moment on the shelf, it must encourage choice and convey a specific expectation. It is a strategic tool that utilizes shapes, materials, colors, words, and images to communicate even on an unconscious level.

Understanding the commercial value of packaging design, and always mindful of consumer feedback, we have introduced a verification phase into our creative process. This phase involves evaluating initial design concepts to select the most effective proposals. Through this, we optimize go-to-market times and support the brand in choosing the most effective packaging based on objective data.

Thanks to the partnership with SenseCatch, specialized in neuromarketing and consumer psychology, we have developed the AGILE PACK TEST model. This method incorporates a phase of consumer feedback into the creative process, analyzing real decision-making drivers such as visual attention, emotional engagement, and implicit satisfaction.

The method also involves the active participation of the brand, allowing representatives to attend test sessions to observe and listen to consumer feedback and discuss the results with the RBA Design and SenseCatch teams.

The goal is simple! Identify the best packaging that is suitable for the target audience and capable of competing on the shelf.