Renew the product image to strengthen the relationship with the consumer. RBA Design’s project for OraSì, the new line of vegetable drinks from Unigrà, started from this objective. The brand, born in 2015 and recognized for the excellence of the products offered, asked the agency to work on a complete repositioning project, starting from Brand Design, to continue with Packaging Design.

The work team therefore worked to enhance the market positioning of the entire range of OraSì brand products, aiming first and foremost at strong differentiation on the shelf. Hence the use of strongly colored icons to achieve a strong and immediate visual impact; but also shapes and visuals capable of offering the product new freshness and at the same time value, enhancing ingredients and contents. The simple and direct lettering both informs and involves the consumer.

The design

The range of OraSì vegetable products is unique and varied and includes drinks, cooking or whipping creams and 100% plant based spreads, ideal for drinking, excellent for cooking and perfect for every type of consumer. OraSì presents itself as an inclusive brand, guaranteeing selected raw materials and a virtuous production cycle that respects the natural balance of the environment.

The images created convey an idea of superior value, as well as that freshness naturally inherent in vegetable drinks.