Can packaging be sustainable?

Everyone talks about it, few do it. What it means to be sustainable in the world of packaging.

Over 50% of consumers say they prefer eco-friendly packaging.
We can say that sustainability is probably the most used, and perhaps abused, word of the last year. In particular, in the world of packaging there is a race to declare that one’s packaging is sustainable, recyclable and eco-friendly. But is it really always like this? ? Let’s not forget that sustainable packaging is the result of a path that starts from design, passes through production, up to the possibility of recycling or reusing the container itself. Brand design companies and agencies have been working in this direction for some time to create packaging that is truly more sustainable.

According to the COP report, 53% of consumers say they prefer ecological and environmentally friendly packaging. . A fact that companies producing consumer goods must take into account. They are doing it, even if they often run into cost problems, but it is now an indispensable path. Today the need to build a sustainable brand, which operates within a circular economy, goes beyond simple “appearance”. Packaging is not just design, but also a way to convey the values of a company.

Therefore, relying on an agency specialized in the creation of ecopackaging (https://rbadesign.it/news/rba-design-insieme-a-touch-design/) means relying on those who know how to offer consultancy that offers solutions in terms of design, new materials, potential for reuse and weight reduction. For this reason, agencies, to help their clients create truly sustainable packaging, must adopt a holistic and consultative approach that leads the brand towards a 360° conscious choice.

As always, the credibility of what is communicated remains an essential value. The company that is committed to being more sustainable, and communicates it, must truly be so in all production phases. But this is still a long way to go because we often only think about materials and not processes. It was also discussed at a recent conference organized by UPM Raflatac, which highlighted how every single phase of the creation of ecological packaging must be part of a sustainable path. A concrete example is the bottle and label created for Fattoria La Maliosa’s Saturnalia wine, which includes a talking label made on completely recyclable paper, which allows, through a QR Code, to retrace the entire production and sustainability path made by the Maremma agricultural company. ( https://rbadesign.it/news/rba-design-vince-con-fattoria-la-maliosa-a-pentawards/ ) https://rbadesign.it/work/la-maliosa-organic-winery-in- tuscany-we-let-the-nature-do-the-work/