Packaging design and advertising campaign for the launch of the Euroverde hyper-protein line

The project involved the launch of the new line of Bontà Proteiche ready meals from the Euroverde Agricultural Company. . The products combine the high protein content – 100% vegetable – with the goodness of fresh seasonal vegetables – from sustainable agriculture – carefully selected and cooked by the farm’s chefs.

Goal of the project

Create the positioning and packaging for the launch of the new product line and to enhance the five gastronomic proposals of the Protein Goodness line: Pumpkin and carrot cream soup, Curry rice and vegetable nuggets, Legume and vegetable soup, Pea cream soup with courgettes and edamame, wholemeal protein polenta. An innovative proposal, which responds to the request of a target of consumers who are increasingly looking for the combination of proteins and 100% vegetable dishes.

The agency followed the company from the early stages of the new project, highlighting the distinctive value of the brand in all aspects of communication: from land to table. An eye-catching copy, ‘Discover the strength that comes from nature’ immediately highlights the value of the product and the history that has always accompanied the company. This is combined with lively, colorful graphics, which highlight dishes and ingredients, and bring the consumer into the world and cuisine of Euroverde.

The communication activity involved the development of social channels, an advertising campaign carried in the main BtoB magazines, presence at sporting events and trade fairs, with the aim of best communicating an innovative and exclusive project.