RBA design grows on foreign markets
Autumn starts with important news for RBA Design, thanks to the expansion abroad, with the acquisition of new clients. A significant signal, which confirms the agency’s ability to bring the taste and skills of Italian design to new countries too. Already active in several European countries, with interesting prospects in California and Brazil, today RBA […]
GenZ: Who they are, what they do, and what they think
RBA research to better understand the generation of the future Generation Z, which identifies those born between the second half of the 1990s and 2010, is unique, defined by positive contrasts that shape its behavior and preferences. Research by RBA Design analyzes their habits and behaviors to identify the best strategies that brands can implement […]
Packaging Design e Neuromarketing
AGILE PACK TEST model for a winning pack Packaging is one of the primary communication tools for a product brand. From its first moment on the shelf, it must encourage choice and convey a specific expectation. It is a strategic tool that utilizes shapes, materials, colors, words, and images to communicate even on an unconscious […]
The value of Design
From authenticity to respect, from accuracy to distinctiveness, let’s see together what the key words are for branding and design projects oriented towards effectiveness, the ability to create effective and concrete commercial value. The intervention that Fabrizio Bernasconi, founding partner of RBA Design and NABA teacher, gave at Dynamo Camp Onlus, as a guest of […]
Journey to the origins of wine
A Georgia story According to an ancient legend, Georgian soldiers kept a vine branch inside their armor, so if they died in battle, a vine would sprout from their hearts. Our journey to the cradle of wine tells of the irrepressible desire of Georgians to occupy an exceptional place on the world wine scene at […]
RBA design takes care of the rebranding of Caffè Corsini
RBA Design was entrusted with the design of the rebranding of a historic Made in Italy coffee brand: Caffè Corsini. . The company, founded in Tuscany in the 1950s by Corsino Corsini, has always been a protagonist in the world of coffee over the years. Some key moments in its history, such as participation in […]
Bontà di stagione, Packaging design and advertising campaign for the launch of the hyper-protein line
Packaging design and advertising campaign for the launch of the Euroverde hyper-protein line The project involved the launch of the new line of Bontà Proteiche ready meals from the Euroverde Agricultural Company. . The products combine the high protein content – 100% vegetable – with the goodness of fresh seasonal vegetables – from sustainable agriculture […]
Gallo Basmati rice, packaging design of the new Gallo Basmati line
RBA Design creates the new Basmati line with Riso Gallo Over the last few years, Basmati rice has freed itself from ethnic consumption and has entered the mainstream of Italian consumption habits, becoming the second most widespread variety after Carnaroli and even overtaking the Arborio quality. . A consumption that began as a focus on […]
Gallo’s, brand identity and packaging design of the new line of savory snacks
Brand identity and packaging design of the new line of Riso Gallo Chips savory snacks The project involved the creation of the image, positioning and packaging of the new line of Riso Gallo Chips products. The aim was to highlight the health profile of the products: the well-being that derives mainly from the brown rice […]
OraSi, Brand Identity and Packaging design for the Italian and international markets
Renew the product image to strengthen the relationship with the consumer. RBA Design’s project for OraSì, the new line of vegetable drinks from Unigrà, started from this objective. The brand, born in 2015 and recognized for the excellence of the products offered, asked the agency to work on a complete repositioning project, starting from Brand […]