A Brand breathes life, it’s dynamic and rich in nuances. The role of design is to represent, embody and convey all the universe of values through shapes, colours, characters, subjects. It’s a story that needs to be told at its best.
Defining the essence of the Brand and the methods to turn it into a dynamic, living system is the accomplishment of a path, a journey to be shared with the client by activating from time to time different tools. The goal is to create a concept that illuminates every stage of life of the Brand.
It’s a war out there: as a rule, the shelves of a supermarket are witness to over 10.000 decisional processes. Packaging communicates the identity of the product and of the Brand through shapes and colours. It must all converge on making it recognisable and unique.
Physical space is a key factor in Brand equity. In order to explore and valorise the shopping experience, we have created a multi-specialised team of brand designers, architects, strategic planners as well as experts in the digital field. Read more
An international vision with an Italian style touch. Today, Rba Design actively operates in Switzerland and Turkey. At the service of Italian products that wish to travel and , at the same time, a challenge for local brands that aspire to a superior design level.