- Package Structural design
- Packaging system
- Packaging restyling
- New product launch
- New positioning
- Brand extension
use (in collaboration with SR labs) of the eye-tracking research method to monitor the effectiveness of the packaging (before, during the creative phase and after the finalisation).
- Mintel GNPD and Mintel Inspire
to analyse direct and indirect competitors on keywords; to know the main market trends.
- Colour separation, printing tests and mock-up
for a direct quality control in the pre-production phase
For a product packaging is the first expression of the Brand, it is the Brand that becomes physical, tangible; it communicates its positioning, promise, characteristics; it determines identification and visibility; it establishes a competitive advantage; it creates a contact with the consumer.
Packaging is above all a powerful tool for communication and sale.
Relevant, clear, distinctive, visible, emotional:
5 essential features for an effective packaging; you can obtain them through a solid strategic thinking, simple and straightforward creativity and accurate execution, a structured process and specific tools.
STAGES OF PACKAGING DEVELOPMENT PROCESS
(Strategic platform / brand strategy)
CCreative concept and first visual interpretations of the brief (sketches) Development of selected concept designs
- Graphic finalisation of packaging on all sides
- Extension to format and taste variations
- Creation of product visuals (illustrations, photographs)
- Finalized structural design and 3D rendering
- Post production
Preparation of working drawings, colour tests, printing tests, creation of mock-ups, supervision of printing.
“ Fast is fine, but accuracy is everything. “ Wyatt Earp